Circle K

Circle K was second to 7/11 in domestic convenience store operations. Our goal was to update the brand and design a store layout that would draw in women shoppers by providing a comfortable, clean and secure shopping experience from inside the store to the gas pumps and outdoor ice machine. We produced a new store design and a retrofit of the old Circle K overhanging store design. Renderings were converted to plans then given to a model maker who produced the scale models showing the proposed faced redesign and application of the brand. Once a design was finalized, we met with reps from 3M on the selection of materials to be used in the conversion. With Richard Runyon.